Wedding Flower Secrets

Welcome to this special two-part episode of the Wedding Planning Podcast!  We’re walking through a wholesale floral + supply warehouse, and I’ll share lots of pro secrets about your wedding flowers & decor along the way!

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Early springtime brings lots of hydrangeas, roses, daisies & tulips. Keep the season of your wedding in mind when plotting out DIY flowers!


Let’s hit the road for a beautiful flower adventure.

From the recording studio, to my car, to a refrigerator as big as a house, today we hit the road to explore wedding flower secrets from the pros.  Read on for a recap of the tips we discussed today … I also have lots of gorgeous flower pics and a video tour of the warehouse that we visited!

You can access the full audio episode here, just in case you missed it!  Subscribe in iTunes by searching “wedding planning podcast” in your purple “Podcast” app:

Wedding Flower Secret No. 1

GO WHERE THE PROS GO.  Are you considering doing some element of your wedding flowers yourself?  Do yourself a huge favor and find a wholesale floral supply in your area.  Shop where the pros shop for flowers direct from the farm, foam, beautiful containers, pins, shears, ribbon & more.  To locate a public floral wholesaler in your area, do a Google search for “CITY NAME wholesale flowers” or “CITY NAME wholesale floral”.

A floral wholesaler is a can’t-miss opportunity for not only VALUE, but as importantly, QUALITY.


A tiny sampling of all the beautiful flower colors & varieties that were available for purchase on my visit! Roses, hydrangeas & peonies are PERFECT for wedding flowers because they are so full & you don’t need many to create a really dramatic look.


Wedding Flower Secret No. 2

Consider keeping it green!  Pantone’s color of the year is “Greenery”, which is great news for those of you planning simple, DIY style wedding flowers.  At your flower wholesaler, you should find a generous selection of greenery to choose from.  Greens are an awesome substitute for more expensive flowers – greenery is lush, inexpensive, and natural looking.  You can always work in pops of color with your table settings, linens, and other decorations.

Wedding Flower Secret No. 3

Keep it simple!  This is so important, I should repeat it every single episode.  Like most anything you do in planning your special day, I am always a fan of keeping things simple.  Those huge, brilliant wedding bouquets you see on Instagram and in featured weddings are likely NOT done by DIY brides.  Save the elaborate arrangements for a professional florist, and stick with one or two colors, and just one or two types of flowers.  Simplicity is much easier to pull off on your own, and you will save yourself lots of time, money and stress.

Click the image below to FOLLOW OUR WEDDING FLOWER PINTEREST BOARD for simple & beautiful wedding flowers & creative flower alternatives!

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Wedding Flower Secret No. 4

Mind your seasons.  What I saw in the flower fridge in March will be very different just one month from now.  Fresh flower inventories change very rapidly with the seasons.  Even week-to-week, my local wholesaler will have wildly different blooms available.  I would encourage you to speak with someone at your local wholesaler and get an idea of what types of flowers are in season during your wedding month.  Consider placing a special order so that you’re not caught off guard or surprised when you show up to purchase your flowers just days before your wedding.

wedding flowers

Early springtime brings lots of hydrangeas, roses, daisies & tulips. Keep the season of your wedding in mind when plotting out DIY flowers!

Wedding Flower Secret No. 5

Test it out!  You’ve done your homework, visited a local wholesaler, and you know your seasonal options.  You’ve got Pinterest pictures and blog posts on DIY bouquets and centerpieces.  In your mind’s eye, everything looks just perfect – trust me here, you should definitely do a test run in the weeks ahead of your wedding so that you know exactly what you’re in for.  I know it will cost a little bit of extra time & money, but for reasons I talked about in today’s episode, it’s critical.

wedding flower

My wedding bouquet used just $10 worth of gorgeous roses, but I did two test runs to see exactly how long it took for the blooms to relax & open up to their fullest.

Come with me!

As promised, a video tour of that freezing cold fridge!  View hundreds of colors & seasonal floral varieties that were available fresh from the farms at very little mark-up.


Let’s not forget about all of the beautiful decor that I saw on this trip.  I didn’t want to rattle off a long list of everything I saw, specific prices, etc – because your wholesale location is going to have very different inventory than mine.  I DO want you to enjoy this video walk-through so you can get a general idea of the types of things you can look forward to finding!

 Wedding Decor Tips

Go to browse, get ideas & inspiration – but make a commitment on your first trip or two to BUY NOTHING!  It’s too easy to purchase a whole bunch of random stuff that doesn’t end up working together.

Make a plan – what specifically are you shopping for?  Stick to a list of things to beat overwhelm once you’re there.


Buy it, use it, re-sell it to another bride.  Some wedding resale sites I mentioned today are

To wrap it up, doing all or part of your wedding flowers & decor is a really fun & easy way to maximize your budget.  I hope you learned something useful today!  Questions about today’s episode?  Leave a comment, or be in touch!

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Kara Lamerato, Producer & Host of the Wedding Planning Podcast

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